Why is Alicante an Excellent Destination for Finnish Companies?

Article written by Lasse Rouhiainen, international expert in new technologies, video marketing, digital marketing and artificial intelligence, Finnish resident in Alicante and collaborator of AlicanTEC

Traditionally, Finns have seen Alicante as a sun and beach destination, but very little has been spoken about its growing ecosystem of tech companies. This is partially because in the Nordic countries the promotion of Alicante and the Valencian Community in general has been focused on the good weather and clean beaches.

In recent years, however, more and more Finnish companies have begun to consider Alicante as a possible place to establish their offices. In this article I will discuss some of the reasons for this, and share my own reflections on what Alicante can offer for Finnish companies. Being Finnish and having lived in Alicante for more than 15 years, I have a special interest in writing this article.

From the first moment I arrived in Alicante in 2003, I was fascinated by its culture and scenery, its restaurants, cafés and places to stroll, but above all by the fact that it was a beautiful Spanish city where the overcrowding tourism had not yet occurred, and where you could still breathe in the local culture. I also loved the fact that the people from this coastal city were so welcoming and kind, which made it such an easy place to make local friends.

Finnish Companies Already Doing Business in Alicante

There are already a significant number of Finnish companies located in Spain, but most have their offices in Madrid or Barcelona, as well as some in Costa del Sol and a few in Torrevieja. However, more and more businesses have recently started to take notice of Alicante and consider setting up offices there.

Below is a list of some of the Finnish companies that have opened an office in Alicante or have started working there:

  • Fun Academy: This Finnish company that makes educational games, which has a global presence in more than eight countries, was one of the first Finnish companies to settle in Alicante.

Fun Academy CEO Sanna Lukander giving a presentation on Finnish education in Alicante.


  • Tikis: Although this leading fitness educational video company does not officially maintain an office in Alicante, one of its founders, Toni Pesonen, spends part of each winter working there while enjoying the city’s pleasant weather and beautiful beaches. Tikis is a good example of a digital economy company: since all of its products are digital, its employees can work remotely from wherever they choose, and in the winter its founders choose Alicante.


“What I like the most about Alicante is that there is plenty of light during the day and it helps me to concentrate better during the winter months. The food is cheaper, making it easier for me to buy quality local products and maintain my healthy lifestyle. It is also fantastic to be able to go outside and exercise during the winter. The Internet connection is fast and I have the opportunity to exchange ideas and experiences with other Internet entrepreneurs,” says Pesonen.

Joni Pesonen and Evgeni Suokas, Tikis founders, with Lasse Rouhiainen

Joni Pesonen, Evgeni Suokas, Tikis founders, with Lasse Rouhiainen

  • EdVisto: Joni AlWindi, CEO of the company EdVisto, which combines storytelling with videos as a learning method, has also visited Alicante on several occasions. He highlights the city’s digital economy ecosystem, as well as its physical beauty.


“I’ve been surprised by the great knowledge about digital economy that exists in Alicante, and I think it is something totally unknown by many Finnish companies. For example, I have attended several blockchain conferences here, something that we do not have many of in Helsinki. Also, my family loves the area of the port, the pier, the main avenue, the nice views and, of course, the clean and quiet beaches,” AlWindi says.

EdVisto CEO Joni AlWindi.

EdVisto CEO Joni AlWindi.

Reasons Why Alicante Offers Great Advantages for Finnish Companies

I agree with my fellow Finns about the reasons that make Alicante an ideal place for Finnish companies. However, there are additional reasons that I would also like to highlight:

–        Affordable Standard of Living: According to the Numbeo statistics page, consumer prices are 51.24% higher in Helsinki than in Alicante, and the rental costs are 130.39% more expensive. In the chart below you can see these and other cost of living comparisons between Helsinki and Alicante.

Price comparisons between Helsinki and Alicante.

Price comparisons between Helsinki and Alicante.

It is important to note that salaries are higher in Helsinki, but these kinds of statistics can be of great interest to many entrepreneurs who are contemplating where to establish an office.

–        Growing Digital Ecosystem: 10 years ago, when I first started doing digital marketing through YouTube, I thought I was the only one participating in that kind of thing in Alicante. Today, the situation is totally different. Alicante’s digital ecosystem is growing rapidly due to its increasingly large numbers of successful technology companies (https://alicantec.com/en/).

BAES Blockchain Lab, a research group devoted to blockchain and its possible applications, which was born at the University of Alicante and with which I have the pleasure of participating, is a good example of how the latest trends in technological advances are being worked on from Alicante.

Distrito Digital (Digital District) is another great project coming to Alicante and, according to its CEO, Antonio Rodes, it is possible that by 2019 there will be 120 startups and 40 micro-companies for gaming and eSports in the city. This will bring Alicante to the next level in terms of its international recognition as a technology hub.

–        World-Class Level Technology Experts: As mentioned earlier, Alicante is known abroad more for its sun and beach tourism and less for its outstanding technology talent. However, Alicante happens to be home to many tech experts who are worldwide leaders in their fields. This fact has recently been brought to the attention of the public, helping to change Alicante’s image, by AlicanTEC, an association whose mission includes the promotion of the development of the digital economy in Alicante. Below are a few examples of Alicante’s success stories, which have become more well-known in recent years thanks to the work of AlicanTEC:

  • Nuria Oliver: Known for her work in computational models of human behavior and big data for social wellness, Dr. Oliver is a member of the European Association for Artificial Intelligence and co-inventor of 40 patents. She is also one of the authors of the White Paper on Artificial Intelligence and Big Data commissioned by the Government of Spain. Currently, she is the Director of Data Science Research at Vodafone.
  • Andrés Torrubia: An internationally recognized engineer who was awarded a Fellowship by the Eisenhower Foundation, Torrubia took fourth place in an international artificial intelligence competition specializing in autonomous cars organized by Udacity.
  • Javier García: Professor at the University of Alicante, he has been awarded as the best Spanish innovator at the Massachusetts Institute of Technology (MIT). He is one of Europe’s top leaders in nanotechnology, as well as a collaborator at the World Economic Forum in Davos.
  • Eduardo Mazon: An expert in chatbots, Mazon was co-founder of Panoramio, the first European startup purchased by Google.
  • Andrés Pedreño: Founder of AlicanTEC, former Rector of the University of Alicante, and Director of the Observatory of Artificial Intelligence and the Observatory for Internet Economic Analysis and Development (ADEI), he is also one of the authors of the White Paper on Artificial Intelligence and Big Data.

–        Ease of Travel: I was pleasantly surprised to learn how easy it is to travel back and forth between Alicante and Helsinki, with both Norwegian and Finnair offering several weekly direct flights. This allows me to visit my home country more quickly and easily than from other parts of Spain. It is also one more reason why Alicante is such an attractive location for Finnish companies, as it takes the hassle out of commuting.

For all of these reasons, and some that I have surely missed, Alicante is an ideal location for Finnish companies to establish their offices.


Benefits for British companies to establish in Alicante

By own experience, the London digital company ClearPeople tells us the reasons why Alicante is an ideal place for British companies to establish themselves:

Digital excellence boosted by our fantastic Alicante experience

If you, like us at ClearPeople, are a tech company that is heavily invested into the digital economy and you are looking to expand your business outside of the United Kingdom then Alicante should be on your shortlist of options. The city in the Valencian community has offered a lot to our company since we formally established our branch in 2014. And without a doubt the decision to establish our development headquarter outside of the UK in Alicante has been a vital positive competitive factor.

About ClearPeople

ClearPeople is a Consultagency™ – a hybrid breed of business offering technical consulting with digital agency services. We employ a team of over 60 «bright, expert and human» digital Consultagents in London and Alicante, specialising in delivering digital strategy and technical solutions.

Founded in 2003 by Katya Linossi and Gabriel Karawani, we are experts in helping to bridge the gap between business, marketing and information technology, bringing these sometimes disparate and traditionally unconnected worlds together.

We work with our clients to create beautifully designed digital experiences that optimise customer and employee engagement by connecting people, processes, systems and information in a mobile-first, cloud-first world. We call this the Digital Workspace.

Why Alicante

Alicante is a well-known location for tourists but is also popular among IT companies. There are several reasons why Alicante is a great place to establish your company.

  • Good infrastructure: From the city centre, the Alicante-Elche Airport can be reached within 15 minutes. In 2016 they hit a record with 12 million passengers, mostly arriving from the United Kingdom, Norway, the Netherlands and Germany. Alicante train station has connections to other big cities. It will take you only 2 hours to get to Madrid. Other popular destinations are Murcia, Valencia and Barcelona.
  • Attracting local talent: There is a lot of local talent available in Alicante. The University of Alicante is a big university with more than 32,000 students. Another nearby university is University Miguel Hérnandez in Elche. Other important universities in the province are University of Valencia, University of Murcia and the Technical University of Cartagena.
  • Retaining talent: Alicante is very popular among native Spaniards and tourists because of its’ Mediterranean climate, beautiful beaches, long history, gastronomy, entertainment and much more. Compared to other big cities like Madrid and Barcelona, Alicante is far less expensive to live in. House prices are lower as well. In 2017 there were more than 325,000 expats living in Alicante. More than 20% of these expats are from the UK. In addition the area boasts with lots of good options for English education and a large proportion of educated young people have a good grasp of English.
  • Salaries: Although there is a lot of high skilled talent available in Alicante, salaries are lower compared to other Spanish cities.
  • Finding an office. Just like housing costs, office costs aren’t very high either. The average rent is around 8-12€ psm for an independent office. Depending on your needs, there are also business centres that offer a co-working space.


ClearPeople in Alicante

With humble beginnings from a small flat in West London in 2003, ClearPeople has grown to a team of over 60 digital experts who specialise in transforming its client’s businesses through digital. ClearPeople opened a satellite office just outside of Alicante, Spain in 2005. It announced the opening of its first official international office in Alicante, Spain in early 2014.

Currently ClearPeople has a team of 25 employees in Alicante and is expecting to see the team grow even more in the next few years.

Alicante Office-Clear-People